Designing for impact

Designing for impact

Designing for impact

Hi — I'm Kelly! I solve complex problems through pixels. I'm inspired to design for delight, utility, and business impact.

Hi — I'm Kelly! I solve complex problems through pixels. I'm inspired to design for delight, utility, and business impact.

Sr. Product Designer @ Red Bull

Former Figma Community Advocate

Featured in WWDC24

Red Bull

Redesigning Red Bull TV to unlock B2B potential

How might we create a single interface that engineers can easily re-skin for TV tenants beyond Red Bull?

D2C

Design systems

Discovery

Ads

Red Bull

Redesigning Red Bull TV to unlock B2B potential

Red Bull

Redesigning Red Bull TV to unlock B2B potential

Microsoft

Increasing engagement among first-time users

How might we help first-time users complete essential actions within their first 5 minutes?

B2B

Onboarding

Conversions

Trial

Microsoft

Increasing engagement among first-time users

Microsoft

Increasing engagement among first-time users

YouTube

Increasing subscriptions with partner billing

How might we enable Frontier internet customers to purchase and manage a YouTube TV subscription, all on one bill?

D2C

Subscriptions

Onboarding

Upsell

YouTube

Increasing subscriptions with partner billing

YouTube

Increasing subscriptions with partner billing

Kind words from colleagues 🥰

Kind words from colleagues 🥰

Kind words from colleagues 🥰

Kristen O.

Sr. Designer @ Microsoft

"Working with Kelly has been such an absolute pleasure! She truly thinks things through in such a holistic, high-level way. Not only is she an incredible designer, she is a wonderfully down-to-earth and collaborative teammate - any team is truly lucky to have her!"

Isaac N.

Design Manager @ Wonderful

"Kelly is rare - she's brave, intelligent, thoughtful, genuine, confident, deeply analytical, and equally creative"

"When Kelly commits to doing something, it gets done. Really well. Her confidence in tackling new challenges, presenting data and creative concepts in perfect concert, makes her a powerful designer and an impactful presenter."

Autumn A.

Principal Program Manager Lead @ Microsoft

"I want to give a huge shoutout to Kelly for the amazing work she has been pulling through on two of the most ambiguous workstreams with a complete transformation of the product experience, she is just nailing it. We are so lucky to have Kelly!!"

Kelly S.

UX Content Design Manager @ YouTube

"the most organized designer I've ever worked with in my 9 years at Google/YouTube!"

Articles & videos

Apple interviewed me for WWDC24
How I use Figma variables & modes